Who we are

Our passion for sports and the outdoors has been driving us for more than 30 years. Active users ourselves, we strive to work with cutting-edge brands to offer high-quality and innovative products for outdoor enthusiasts and athletes. This vision has allowed In-Sport Fashions Inc. to earn an outstanding reputation as a distributor in the sporting goods industry, launching and building internationally renowned brands in the Canadian marketplace since its debut in Montreal in 1988.

We build brands through our market expertise and long-standing partnerships with our clients. Our goal is to find and distribute brands that are aligned with our core values of integrity, innovation, respect, and sustainability and bring new experiences to the North American market.

Our Assets

Our people

Our people are our most valuable asset. Our team is built around passionate, highly trained and bilingual professionals providing outstanding services to our clients. We also select the best rep agencies in each territory with which we develop real business partnerships for the benefit of our retailers. Meet our team.

Our priority

Customer satisfaction is In-Sport Fashions’ number one priority. Whether you are a retailer buying/selling our products or a consumer looking for specific product information or repair/warranty assistance, our customer service team strives to understand and respond to your needs in the most comprehensive way to satisfy your expectations. We are always happy to pick up the phone when someone calls in during our working hours to allow immediate contact with each of our departments. Today we are privileged to serve more than 350 retailers across Canada.

Our mission

Brand building is In-Sport Fashions’ first mission. Through initial and continuous market opportunity analysis, go to market programming and commercial roll out, supply and demand planning, strategic marketing activations, our sales, brand management and marketing teams are committed to grow our brands in the Canadian marketplace. More than 30 years of distribution expertise and our passion for brand representation and development are the key to your success.

Our headquarters

Our headquarters include 5,000 square feet of office space and 3 showrooms. We also operate a 55,000 square foot warehouse with 4 loading and unloading docks. Since we encourage a healthy lifestyle our company is also equipped with a gym space, bike racks, a locker room and a shower available to employees during lunch breaks or when bike or run-commuting to work.

Our history

In-Sport Fashions Inc. is founded by Dana Nelson and Marie Forget. The company occupies a 10,000 square foot third floor office and warehouse space on Jean Pratt in Montreal. At this time only 8 people, including the two owners, were working for the company.

In-Sport Fashions Inc. begins distributing:

  • Belfe / Postcard (25 years)
  • The North Face (8 years)

1995 – In-Sport Fashions Inc. begins distributing: 

  • Mountain Hardwear (14 years)
  • Montrail (11 years)

2002 – In-Sport Fashions begins distributing Osprey Packs. Today Osprey is proud to be the leading brand in the Canadian technical pack market.

2005 – Our office and warehouse facilities move to the current location on boulevard Montpellier in Ville Saint-Laurent.

2007 – In-Sport Fashions Inc. begins distributing:

  • Nathan Performance Gear (10 years)

2008 – In-Sport Fashions Inc. begins distributing:

  • Bogs Footwear (4 years)
  • Mountain Force (3 years)

2010 – The addition of new brands and the success of our existing lines encourage In-Sport Fashions to expand their office and warehouse space from 20,000 to 35,000 square feet.

2011 – In-Sport Fashions Inc. begins distributing Toni Sailer.

2013 – In-Sport Fashions Inc. begins distributing Exped.

2017 – In-Sport Fashions Inc. begins distributing:

Icemule Coolers
Astral Footwear

2018 – In-Sport Fashions Inc. begins distributing:

Slackline Industries

2020 – In-Sport Fashions Inc. acquires Slackline Industries, the premier brand in slacklining, providing a range of high-quality products to support all users.

In-Sport Fashions acquires Dahlgren socks, known for their durability and ability to wick moisture efficiently keeping feet drier.

In-Sport Fashions also begins distributing Dovetail Workwear, Nomadix, We Norwegians.

2021 – In-Sport Fashions begins distributing Mono Footwear.

In-Sport Fashions begins distributing Eagle Creek, Light My Fire, Lune Active, Inuikii, and KOLL.